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Predict, Build, learn.

Match insights, tipping strategies, a bit of building tiptilldone — plus the 2016-2018 archive from when we were BetTillDone.

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Build-in-public · #009Featured

How we pick affiliate partners (and why DACH stays sportsbook-free).

An open look at the WC26 affiliate strategy — who we work with, who we never will, and why the locale route decides.

Leo·May 25, 2026·5 min
Build-in-public · AI Picks

AI vs Human: Who Tips Better at WC 2026?

Before WC26 we ask the honest question: does an AI model beat the average tipper? What we learned from Euro 2024.

Leo·May 25, 2026·7 min
Founder · #008

Founder tier: Why it's worth it — and for whom.

€99 one-time, 100 spots. Hall of Fame, direct line to Leo & Maja, roadmap vote, lifetime Premium, soulbound NFT. An honest offer for the first believers.

Leo·May 24, 2026·4 min
Brand · #002

Why the brand is pitch-green (not World-Cup red).

Three colors, three jobs. Pitch green for trust, amber for action, coral for heat. How we got to the palette.

Maja·Apr 5, 2026·3 min
Build-in-public · #001

Why we are rebuilding tiptilldone for WC26.

Four events, 119 players, 76% activation. What we learned in 2014-2016 — and why the next version has to look different.

Leo·Mar 12, 2026·4 min
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