Brand · #002

Why the brand is pitch-green (not World-Cup red).

Three colors, three jobs. Pitch green for trust, amber for action, coral for heat. How we got to the palette.

Maja·5. april 2026·3 min
MajaSoustanoviteljica · operacije in uredniški pregled (DE/EN/SL)5. april 2026Posodobljeno:

Three colors, three jobs

We had a "World-Cup-trophy red" variant on the table for two weeks. Looked like every betting app.

The pivot

Pitch green is the color of the field. That belongs to football, not betting. Amber gold for the single primary action per screen ("Tip now"). Coral only for live state — so your eyes know: it's happening there, right now.

The result

Clear. Trustworthy. Football-first, betting-never.

Deli

Nasveti WC26

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