Warum die Marke pitch-green ist (und nicht WM-rot).

Three colors, three jobs

We had a "World-Cup-trophy red" variant on the table for two weeks. Looked like every betting app.

The pivot

Pitch green is the color of the field. That belongs to football, not betting. Amber gold for the single primary action per screen ("Tip now"). Coral only for live state — so your eyes know: it's happening there, right now.

The result

Clear. Trustworthy. Football-first, betting-never.